First of all we should highlight the fact the people down under DO swimwear exceptionally well, in fact we could even go as far to say they are the ‘Queens of swimwear’. Growing up and spending every day in a bikini means it is their rite to passage and us Brits are happy to give them the title!
The first thing we noticed is how strong the body positivity message is in OZ. No matter what size or shape you are, Aussies are out in flocks wearing everything from triangle skimpy styles to sexy cut out one pieces. There are a number of messages they are sending but the one we loved the most was that there is no ‘rule’ for what bikini you should wear for your body type rather wear whatever makes you feel good on the inside!
Swimwear for curvy girls
Bikini brands like Seafolly lead the way in body positivity by launching campaigns such as ‘Fit is a feeling’- aiming to celebrate all women despite what shape they might be and inspiring women of all sizes to feel incredible in their bikini. Seafolly also offers bikini tops up to an F cup for all you lucky gals out there with larger busts!
It was only a matter of time before the trend was bought back, but Bond Eye swimwear in particular has bought back the old school vibes in a glorious way! Reminding us all of our mums 80’s gym leggings we are loving the crazy colours of the trend that was always going to return!
80’s high waisted and high cut bikini briefs
The bikini bottom that elongates your legs and makes you look taller is a style we are all excited for. A high waisted bottom sits above the hip and gives the illusion of length by adding extra inches on the sides of your body.
Peony swim are pioneering the sustainability trend. For their printed fabrics they use Econyl, a 100% regenerated nylon made from abandoned fishing nets and nylon waste from landfills and oceans around the world. They also develop their own sustainable fabrications in house. Their commitment to sustainability is impressive and we are all for helping the environment so if that means buying more bikinis from you- Peony to save the planet, we’re in ;)
Sun protective swimwear and long sleeve tops:
Even though `Australians love the summer, they are also big on being sun safe. Aussie label ‘SunSoaked’ originated from designer Kate Davis’ desire to enjoy her outdoor lifestyle by the ocean, pool and beyond to the fullest in sophisticated flattering swimwear and resort wear that didn’t compromise on sun protection. After not being to find what she was after she set about creating her own range. Her goal was to make women of all sizes, ages, and shapes feel and look chic, but most of all protected! She began by redesigning the notorious ‘rashie’, making it feminine and attractive.